Jen Robison
Writing • Concepting • Creative Direction
Coasters drive to site and promote local sponsored events.
The website lets you explore by location for things to do. Registered users can add their own beacons to mark discoveries. Mobile app allows push notifications based on proximity to beacons, special admission to sponsored events and other branded opportunities.
User-generated beacons can be turned into postcards and other collateral.
Cycling digital billboards tease local beacons.
Traditional OOH spreads the campaign philosophy. Posters tailored to specific transportation lines and stations tease beacons in the vicinity.
