Full version of Indy 500 guidebook, because cars. (Certainly don’t expect anyone to read the whole thing, but the history on pg 39/40 is pretty cool. Also the Coke Lot paragraph on p. 48 is fun if you’re a fan of wholesale chaos.)
Here are a few pieces I did for Bemis, which at its core is a thermoreactive glue company. They were a super technical brand that needed a way to sound relatable yet sophisticated to the designers and developers that actually utilize their stuff. This is how we got granular and extended the voice (which I - I don’t want to say created, I prefer “helped them find”) across all communication.)
This was a presentation deck to introduce a new line of products and technical expertise.
And a couple brochures…
Bemis Form and Function Brochure
If you’re looking for web examples, did all that too, here’s a sample: Bemis website
BRAND BOOKS/GUIDELINES
When I was working on Electrolux, we did a series of inward-facing brand books, guides to help the various sub-brands understand how to talk about themselves to consumers. Zanussi was their least expensive, most basic entry-level brand in Europe, so we constructed the piece itself to reflect this simplicity. (The actual, physical version was printed on heavy stock and closed with a plastic fastener.)
And one for Leitz Office Products
MANIFESTOS -
Pitching Chicago White Sox, campaign manifesto
Mission Athletic campaign manifesto
Treadwell Insurance Brand Manifesto (Insurance for High Value Net Worth collectors.)
BLOG
I was enlisted to do a series of blog posts for Ideapaint. That were, quite frankly, totally borrowed interest. They had no relationship with these people. But they were decent little pieces of writing. Here’s an example.