This was for a German office supply company that was to expanding into the North American markets.
We did a series of inward-facing brand books, guides to help the various sub-brands understand how to talk about themselves to consumers. Zanussi was their least expensive, most basic entry-level brand in Europe, so we constructed the piece itself to reflect this simplicity. (The actual, physical version was printed on heavy stock and closed with a plastic fastener.) The other brand books were likewise representative of their individual tones and demographics.
BRAND STORIES - A few examples of brand stories used to lead off a brand book and exemplify the tone to be set by the pages to follow.
Not exactly a brand book, but a good example of how to capture the voice of a brand. Bemis is, at its core, is a thermoreactive glue company, a super technical brand that needed a way to sound more relatable to the designers and developers that actually utilize their stuff. We created a brand personality and visual language that was approachable but still sophisticated, and cohesive across all communications.
Not a brand book but another long form example adhering to a specific voice. An internal-facing guidebook I did for their annual Indy 500 event.
